Year
2025
Client
Private
Category
Investor Decks & Sales Systems
Product Duration
4 Weeks
We began with a comprehensive audit of the luxury property market in Baja California Sur, evaluating local trends, global buyer profiles, and high-net-worth audience behaviors. Our insight: this wasn’t just a villa — it was a statement. The brand needed to reflect its exclusivity, architecture, and rarity without relying on conventional real estate clichés.
The visual system draws from the raw natural elegance of Baja — golden hours, stone textures, cinematic contrast. Typography is refined but grounded, built to reflect quiet power. All language, layout, and collateral were designed to elevate the home’s mystique, not oversell it.
We crafted the full suite of brand assets and marketing tools — from private-sale decks and digital lookbooks to microsite elements and formatted assets for internal circulation. A nimble yet elevated system that could be shared discreetly and adapted across buyer-facing touchpoints.
At its core, Casa Sonoma is not a listing. It's a legacy in landscape. Our creative direction centered around scarcity, soul, and the idea of space as sanctuary — crafting an identity that made the villa feel less like a home on the market and more like a piece of architectural mythology.
