Year
2023
Client
Private
Category
Brand Development
Product Duration
1 month
Our research drew from brutalist thought leaders — from Le Corbusier’s béton brut to Alison & Peter Smithson’s spatial philosophy — grounding Villa Cava’s identity in the lineage of form, shadow, and material honesty. We explored intersections of architecture, music, and memory, mapping Villa Cava’s resonance not just as a home but as an artifact of cultural ambition.
The design system embraced stark typography, monolithic layouts, and restrained palettes that reflected the villa’s concrete geometry. Inspired by the house itself, we built a brand language that honored its monumental weight while allowing moments of light, movement, and intimacy. The external stairwell — a deliberate homage to RÜFÜS DU SOL’s Surrender album cover — became a symbolic motif, bridging architecture and contemporary music culture.
BLVD_ directed the rollout of the Villa Cava brand across digital platforms, editorial partnerships, and real estate positioning. The identity was extended into decks, marketing collateral, and a digital presence designed to appeal to design-forward buyers and international press. Each touchpoint reinforced Villa Cava as more than a residence — as a brutalist landmark in the tropics.
The campaign narrative framed Villa Cava as tropical brutalism reimagined — a dialogue between concrete permanence and Tulum’s organic landscape. The concept emphasized cultural crossover: where architectural integrity meets musical inspiration, where a home becomes a symbol. Through visual storytelling, strategic placements, and narrative-driven branding, Villa Cava was positioned as an architectural icon with global relevance.
